Category Archives: Advertising

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Loot Box or Pandora’s Box? Regulation of Treasure Chests in Video Games

One form of digital promotion that has recently drawn attention across several states and countries is the sale of treasure chests or “loot boxes” in video games and apps. Loot boxes typically offer players a chance-based opportunity to obtain virtual items for use in a game. These in-game items may help improve a player’s chances … Continue Reading

Important Developments in the Area of Native Advertising

With Start-Up Nation continuing to play a leadership role within the global ad-tech ecosystem, both on the technology and strategy fronts, it is critical that its players understand the changing dynamics occurring within the world’s largest consumer market – i.e., the U.S., especially on the regulatory front. The most recent and notable directive on advertising … Continue Reading

Awareness of FTC Actions Critical for Israeli Ad-Tech Companies Going Global

As the Israeli Ad-Tech industry continues to grow and expand its global footprint, its market participants need to be keenly aware of critical legal trends, many of which are initiated by the Federal Trade Commission (FTC), the federal governing body that oversees advertising and marketing regulations throughout the United States. This GT Alert – FTC … Continue Reading
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