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Darren Abernethy

Darren J. Abernethy is an ad tech, data privacy and cybersecurity attorney with more than a decade of experience, including in Am Law private practice in Washington, D.C. and as in-house counsel at startups and a leading privacy technology vendor. He advises clients on matters related to digital advertising, privacy law compliance, data breach management, M&A, and FTC best practices.

Darren's concentrations include data-driven marketing campaigns, the California Consumer Privacy Act (CCPA) and other U.S. state privacy laws, the European Union General Data Protection Regulation (GDPR)/ePrivacy, direct marketing, and IP-related transactional matters.

On Sept. 23, 2025, the California Privacy Protection Agency (CPPA) announced that the state’s Office of Administrative Law (OAL) had formally approved the CPPA’s wide-ranging package of revised and new

Continue Reading Revised and New CCPA Regulations Set to Take Effect on Jan. 1, 2026 – Summary of Near-Term Action Items

The Court of Justice of the European Union (CJEU) declares invalid a decision of the European Commission which attested that the EU-U.S. Privacy Shield provided adequate protection to personal data
Continue Reading European Court of Justice Annuls EU-US Privacy Shield Framework