Tiffany D.W. Shimada is a member of the Intellectual Property & Technology and Trademark & Brand Management Group in Greenberg Traurig’s Salt Lake City office. Tiffany focuses her practice on helping clients with trademark, copyright, advertising, social media, and complex brand protection and management issues. She works with brand owners and managers nationally and globally to protect their intellectual property across a wide array of industries, including medical devices, financial services, food and beverage, agribusiness, search engine optimization management, outdoor sports and hunting, logistics, direct marketing, online retail marketplaces, entertainment, health care, apparel, cosmetics, renewable energy, and mining operations. Tiffany counsels clients through all aspects of brand selection, protection, and risk management issues, such as claim substantiation, comparative advertising, influencer marketing, and promotions involving sweepstakes and contests.