As innovations continue to accelerate, the technology landscape in 2026 may reach a turning point, marking a shift from research and development (R&D) to adaptation. This year’s outlook highlights a shift towards smarter, autonomous systems that operate within the physical world. Organizations that embrace this shift may thrive, while those that lag behind may risk losing pace with a rapidly accelerating digital economy.

1. Moving Toward AI Integration

Virtually every industry has begun adopting AI, moving from experimentation to practical, integrated deployment in business operations. Companies have set their sights on practical applications using AI-powered agents and workflows to automate business processes and deliver a return on investment. At the same time, some software as a service (SaaS) providers have worked to integrate new AI features directly into their software to provide greater insight into data and operations. These trends may continue to drive not just technology adoption, but also full-scale business process transformation as companies rebuild their core processes around AI. As AI becomes more deeply embedded into the heart of business operations, companies may begin placing greater importance on AI governance and reporting, both to ensure operational excellence and to demonstrate the return on investment they and investors are seeking.

At the same time, we may see investment continue to flow into the development of new AI technologies. The data center boom might begin to translate into development of new AI models – some of which may seek to deliver industry-specific capabilities, such as pharmaceutical design and scientific discovery. These trends in model innovation may include “physical AI,” where customized models are embedded into robotics and AI-powered machines that interact with their environment autonomously. Physical AI may begin to transform industries like manufacturing, logistics, and healthcare, where AI’s attention to small details may have a significant impact on outcomes. With this, there may be an increased focus on safety and quality control, both for the companies developing and using the technology, as well as for the regulators seeking to maintain effective oversight.

2. Quantum Computing Reaches an Inflection Point

2025 was a watershed year for quantum computing, with technology moving from a research phase into a commercial stage alongside increased private investment and governmental support.

  • Technology Development: Major technology companies made progress in developing quantum processors and related techniques last year. Some startups – such as those in the neutral atom or trapped ion space (e.g., Infleqtion and QuEra) – demonstrated practical advantages, while startups in the superconducting space demonstrated improved performance. 
  • Private Funding: Investors continue to see quantum computing as a burgeoning industry. In 2025, the sector saw around $2 billion in private investment in the United States and around $4 billion worldwide. Some companies completed large funding rounds, such as PsiQuantum ($1 billion Series E) and Quantinuum ($600 million equity capital raise). The latter company recently announced plans for an IPO, as did Infleqtion.
  • Government Backing: The bipartisan Department of Energy Quantum Leadership Act authorized over $2.5 billion in funding for quantum R&D. U.S. policymakers have signaled the need to accelerate the adoption of post-quantum cryptography technologies; that effort seeks to ensure that data encryption is not vulnerable to attack from quantum technologies.

Continue Reading the GT Advisory.

1. AI Enhanced Cybersecurity: Given the regulatory, data privacy, and intellectual property landmines that exist, as companies look to roll out formal policies and guidelines, they may look to deploy AI-based tools that can address any potential cybersecurity threats.

2. Battery Technology Advancements in Interchangeability and Longevity: Interchangeable battery modules are expected to continue gaining traction, especially in electric vehicles (EVs) and portable energy storage devices, simplifying replacements and facilitating the adoption of battery-swapping infrastructure. This extends the utility of battery components and enhances user convenience, reduces downtime, and supports sustainable practices. Simultaneously, battery longevity is improving with lithium-sulfur and advanced solid-state designs enabling significantly longer life cycles and less wear and tear from repeated charging and discharging.

3. Low Earth Orbit (LEO) Satellite Constellations for Communication: Technology and satellite companies are expanding their networks to provide global high-speed internet coverage, including to remote and underserved areas. “Mega-constellations” of small satellites are increasingly equipped with laser links, enabling them to communicate directly with each other without relying on ground stations, which is expected to enhance the efficiency of data transmission while reducing infrastructure investment, especially by developing regions around the world. 

4. Quantum Computing: Quantum computing technology is attracting significant funding interests.  While challenges persist, there is undeniably momentum in the commercialization of the technology by both the startup community and established tech giants.  The continued growth in the area of AI can certainly help since machine learning is one area in which quantum computing is expected to excel.

5. Space Technology Evolution: Space technology is evolving with advances in reusable rocket and smart propulsion technology which should significantly lower the barrier to space access for both government and privately funded space missions, while making future space exploration, commercialization, and sustainability more feasible.   
  1. Increased Adoption of Generative AI and Push to Minimize Algorithmic Biases – Generative AI took center stage in 2023 and popularity of this technology will continue to grow. The importance behind the art of crafting nuanced and effective prompts will heighten, and there will be greater adoption across a wider variety of industries. There should be advancements in algorithms, increasing accessibility through more user-friendly platforms. These can lead to increased focus on minimizing algorithmic biases and the establishment of guardrails governing AI policies. Of course, a keen awareness of the ethical considerations and policy frameworks will help guide generative AI’s responsible use.
  2. Convergence of AR/VR and AI May Result in “AR/VR on steroids” The fusion of Augmented Reality (AR) and Virtual Reality (VR) technologies with AI unlocks a new era of customization and promises enhanced immersive experiences, blurring the lines between the digital and physical worlds. We expect to see further refining and personalizing of AR/VR to redefine gaming, education, and healthcare, along with various industrial applications.
  3. EV/Battery Companies Charge into Greener Future. With new technologies and chemistries, advancements in battery efficiency, energy density, and sustainability can move the adoption of electric vehicles (EVs) to new heights. Decreasing prices for battery metals can help make EVs more competitive with traditional vehicles. AI may providenew opportunities in optimizing EV performance and help solve challenges in battery development, reliability, and safety.
  4. “Rosie the Robot” is Closer than You Think. With advancements in machine learning algorithms, sensor technologies, and integration of AI, the intelligence and adaptability of robotics should continue to grow. Large language models (LLMs) will likely encourage effective human-robot collaboration, and even non-technical users will find it easy to employ robotics to accomplish a task. Robotics is developing into a field where machines can learn, make decisions, and work in unison with people. It is no longer limited to monotonous activities and repetitive tasks.
  5. Unified Defense in Battle Against Cyber-Attacks. Digital threats are expected to only increase in 2024, including more sophisticated AI-powered attacks. As the international battle against hackers wages on, threat detection, response, and mitigation will play a crucial role in staying ahead of rapidly evolving cyber-attacks. As risks to national security and economic growth, there should be increased collaboration between industries and governments to establish standardized cybersecurity frameworks to protect data and privacy.

Congratulations to Israel-based GT clients Optibus, Aqua Security and Cynet on their recent achievements:

  • Optibus, a cloud-native AI platform for planning and operating mass transportation, which recently announced a Series C $107 million funding round
  • Aqua Securities, a pure-play cloud native security company, which allows businesses to operate with minimal friction, which recently announced the completion of a Series E $135 Million funding round
  • Cynet, a security platform that protects organizations from breaches by automated discovery and mitigates threat vectors across all attack stages, which was recently reported to have completed a Series C $40 million funding round

Tel Aviv Labor & Employment Shareholder Meira Ferziger represents all three companies with respect to US labor & employment matters.

The Massachusetts Noncompetition Agreement Act, M.G.L. c. 149, § 24L, has been the law of the Commonwealth for almost four months. The statute only applies to agreements entered into between employers and certain employees and independent contractors on or after Oct. 1, 2018, so the law’s ramifications are still largely yet to be determined. Nevertheless, even in the short time the law has been operative, its implications for emerging technology and start-up companies have been significant.

The Push for Change Leads to Legislative Compromise

Many employees and even some employers had been clamoring for changes to the Massachusetts non-competition laws for some time. Critics of non-competition agreements have argued that the state of the law impeded innovation and did not adequately protect the interest of employees. Many from the start-up and venture capital community pushed for non-competition law reform, contending that employee mobility is critical to the freedom to innovate.

On the other hand, many employers and industry groups supported maintaining the status quo of non-competition law, or even favored stricter non-competition laws, citing their importance in guarding against the theft of intellectual property and confidential, proprietary information, also critical to incentivizing innovation.

In the end, the legislature reached a compromise providing both sides some, but not all, of what they wanted.

What Emerging Tech Companies Need to Know

Requirements for Entering Into a Valid Non-Competition Agreement

If entered into before employment, a valid non-competition agreement must now:

  1. be in writing;
  2. be signed by the employer and the employee;
  3. expressly state that the employee has the right to consult with counsel prior to signing; and
  4. be provided to the employee by the earlier of a formal offer of employment or 10 business days before the start of the employment.

If entered into during employment, a valid non-competition agreement must:

  1. be in writing;
  2. be signed by the employer and employee;
  3. expressly state that the employee has the right to consult with counsel prior to signing;
  4. notice must be provided to the employee at least 10 business days prior to its effective date;
  5. be supported by fair and reasonable consideration independent from continued employment.

Scope, Duration, and Enforceability

The duration of the non-compete cannot exceed 12 months from the date employment ended. As was previously the case, a non-compete restriction can only protect a legitimate business interest (such as trade secrets, confidential information, goodwill).

The new law also makes a non-compete “presumptively reasonable” where the geographic scope is limited to the geographic areas in which the employee provided services or had a material presence during the last two years of employment, and the scope of proscribed activities is limited to the specific types of services provided by the employee during the last two years of employment.

The statute expressly states the law shall apply to all employees who have been (for at least 30 days immediately preceding his or her cessation of employment) a resident of or employed in Massachusetts at the time of termination, and that no choice of law provision to the contrary shall be enforceable.

Garden Leave or Other Mutually-Agreed Upon Consideration

One of the most significant changes is the requirement that the employer provide consideration to the employee during the restricted period. Specifically, the law states that the employer must provide “garden leave,” defined as at least 50 percent of the employee’s highest annualized base salary paid by the employer within two years preceding termination, or “other mutually agreed upon consideration,” which is not defined.

Read the full Alert here

shutterstock_74614888Immigrant entrepreneurs and investors have always been at the core of the American economy.  Immigrant-founded companies have generated billions of dollars in revenues and contributed intellectual property leading to significant socio-economic advancements within the United States.  Foreign-born entrepreneurs are a critical component to the advancement of the U.S. emerging technology space and it is important to note the variety of visa options available.  This initial post will provide an overview of the nonimmigrant and immigrant visa options available to entrepreneurs and investors in the emerging tech space with future posts focusing on the visa specifics. Continue Reading Israelis in Emerging Tech Space Have Multiple Visa Options

Join us for a webinar series focused on practical tips for navigating new financial incentives, recently enacted laws affecting a remote work force, and visa options for relocating Israel-based employees

Click here to view the invitation, and here to register for any webinar individually, or for all three webinars.

Webinar series outline:

Webinar I, Monday, February 8, 2021, 10:30 (IST)
Financial Assistance for US Businesses: The New Round of PPP Loans and Second Draws on Existing Loans
Ephraim Schmeidler, Corporate Of-Counsel, Tel Aviv (presentation to be delivered in Hebrew)

Webinar II, Monday, February 22, 2021, 9:00 (IST)
Managing the Challenges of a Remote Workforce:

  • Adapting Location-Specific Employment Laws for Remote Employees
  • Avoiding Data Breaches: Data Privacy Compliance at Every Level
  • Protecting Company Trade Secrets
Meira Ferziger, US Labor & Employment Shareholder, Tel Aviv
Adapting Location-Specific Employment Laws for Remote Employees (presentation to be delivered in Hebrew)
Devora Snyder-Shefer, Emerging Companies, IP & Technology Attorney, Tel Aviv
Avoiding Data Breaches: Data Privacy Compliance at Every Level (presentation to be delivered in English)
Kurt A. Kappes ,Co-Chair, Labor & Employment Practice’s Complex Employment Litigation & Trials Group, Sacramento & San Francisco
Protecting Company Trade Secrets (presentation to be delivered in English)

Webinar III, Monday, March 8, 2021, 17:00 (IST)
Laura Reiff ,Co-Chair, Immigration & Compliance Practice, Northern Virginia
Work Visa Options Under the Biden Administration: Best Bets for Transferring Israeli Employees to the US (presentation to be delivered in English)

In our Feb. 9th blog post, we highlighted some of the amazing technology being used at the 2018 Winter Olympics in Pyeongchang, South Korea. While awe-inspiring, the use of these technologies can give rise to legal challenges that may need consideration.

Continue Reading Technology’s Legal Road to the 2018 Winter Olympics – and Beyond

In November, Greenberg Traurig’s Tel Aviv office was honored to host attorneys from the Greenberg Traurig Germany office for three days packed with events and meetings geared toward GT’s global platform and business opportunities in Israel. Germany’s status in the Israeli business community has strengthened over the past few years, with companies in various sectors seeking to explore investments, partnerships, and operations in Israel.

The visit kicked off with the launch of the Urban Land Institute (ULI) in Israel, a major event in the Israeli business scene. GT co-sponsored this event along one of the world’s leading multinational real estate companies. There have been significant developments in real estate opportunities in Israel over the past several years, solidified by ULI’s strategic decision to launch in Israel. Attended by local real estate experts, investors, and many media representatives, the launch was one of the largest real estate-related events Israel has seen to date.

Christian Schede, managing shareholder Germany, and Lawrence Sternthal, head of international real estate in the Tel Aviv office, spoke at the launch event. Schede took part in a panel which discussed international trends of urbanization. The panel revealed that many investors have a particular interest in Berlin, as many consider Germany to be somewhat of a safe haven in the wake of the U.K.’s decision to leave the EU. As part of this panel, ULI presented their newest emerging trends in real estate study which named four German cities among the top 5cities for investments and prospects. Berlin was ranked No. 1 which will be backed by the recently elected government, which aims to drive forward affordable housing, infrastructure development, education, as well as research and innovation. Sternthal spoke about trends with major Israeli institutional investors in connection with their outbound real estate investments. Eric Rosedale, chair of GT’s international real estate practice and Claudia Hard, shareholder and head of finance in Germany, also attended and took an active part in the event.

Continue Reading GT Tel Aviv Hosted GT Germany for 3 Days of Real Estate and Technology Events

Beth Cohen

Beth Cohen

Member of GT since: June, 2012

Describe your involvement with the Greenberg Traurig Israel Practice Group: As Director of Global Emerging Growth Services, I lead an exciting program at GT geared exclusively for our start-up clients, and our Israel Practice Group is a key part of this program.  I serve as an entrepreneur-in-residence and work closely with many Israeli clients to provide advice on the capital raising process, which includes strategy sessions, coaching on investor presentations, and help expanding US connections. I have had the privilege of working with hundreds of Israeli companies, as well as helping to organize about 15 Israel Venture and Strategic Partnering Conferences.

What should businesses be doing today to plan for successful cross-border work in 2016? A large part of my work is advice on how a start-up can best position itself to raise funds in the US.  Although there are always some exceptions, generally Israeli companies need to establish a credible presence in the US, build a strong US team, and develop customers and strategic partners in the US.  It is also important for the Israeli start-up to have a well-written, concise, and compelling investor presentation and executive summary.  The materials should clearly communicate not only the problem being solved and how the technology addresses the problem, but also a well thought-out strategy for growth, including how the company will market and sell in the US.  Being able to point to some achievements in attracting US customers and a realistic pipeline of potential customers is very helpful.

Most memorable moment as a professional:  In 2003 I was chosen as the recipient of the Wharton Distinguished Alumna Award, as a result of my dedication to furthering the careers of women in business.  In a similar vein, having the opportunity to help our early stage clients grow and succeed, whether they are led by men or women, makes every day at GT memorable for me.  It is a great privilege to work with entrepreneurs from all over the world, and Israeli entrepreneurs always distinguish themselves with outstanding technology and impressive leadership.

Hobbies:  As the mother of five children, I haven’t had a lot of time for hobbies, but I love anything on the water – swimming, boating, and kayaking to name a few.  I also enjoy biking, walking, working out and travel.  Listening to live music in small venues, especially jazz, is also a favorite.  I have a friend who is playing in a jazz group in Israel, and it’s great to learn that Israel has a very active jazz scene.