Congratulations to our longstanding client Similarweb for acquiring Embee Mobile, a mobile-insights provider that is focused on providing end-to-end research panel recruitment, measurement, rewards, and retention all within a single application.

Similarweb, an Israeli company with global operations, offers a platform for understanding online behavior that enables users to make smarter decisions by understanding the digital ecosystem.

Tel Aviv Labor & Employment (L&E) Shareholder Meira Ferziger handled all L&E aspects of the acquisition with support from Los Angeles L&E Attorney Ellen Bandel. Our GT team worked closely with the client’s team of Israeli counsel at Meitar Law.

Click here to learn more about the acquisition.